the events coach®
REDEFINE WHAT SUCCESS LOOKS LIKE IN THE EVENTS INDUSTRY
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hi, i'm juliet
COACH AND STRATEGIC ADVISOR TO THE TOP LEADERS & FOUNDERS IN THE EVENTS INDUSTRY
With over a decade inside the events industry, I’ve seen first-hand what it really takes to build a successful career - and the cost that often comes with it. The long hours. The constant pressure to perform. The identity of being “the one who holds it all together”.
I’ve lived that reality myself. From senior leadership roles to burnout, and then rebuilding my career on my own terms, I’ve experienced both sides of what success in this industry can look like.
Over the years, through coaching more than 1,000 event professionals, I’ve developed a grounded approach and proven frameworks that support leaders to grow their credibility, income and influence in a way that feels steady, sustainable and aligned with the life they want to lead in our industry.
I work with experienced event professionals who are ready to step out of constant execution and into calm, confident leadership - building businesses and careers that feel as good on the inside as they look from the outside.
strategic business coaching and advisory for senior leaders in the events industry
I work with experienced event professionals who are already successful and ready to scale further, beyond six figures and into greater impact, profitability and leadership. My clients include successful six-figure solopreneurs, founders of multi-seven-figure events agencies, and senior leaders operating at C-suite level within high-growth organisations.
Using exact formulas and proven frameworks for success in events, I support both the strategic and tactical realities of scaling. This includes positioning, pricing and growth decisions, alongside leadership, capacity and sustainability. The work is designed to help you grow without burning out, so your business and career can expand while your life remains fully lived.
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work with me
If you’re looking to scale your business and brand in the events industry...you’re in the right place
01
1:1 COACHING & STRATEGIC ADVISORY
High-level, hands-on support for senior event professionals scaling beyond six figures.
This is for founders, solopreneurs and leaders who want direct strategic input, clear decision-making, and a way of working that supports both growth and life.
02
EVENTS ELITE MASTERMIND
A private collective for established event leaders scaling at the top of the industry. Designed for those running high-revenue businesses or operating at senior leadership level, this space blends strategic business growth with peer-level support and long-term sustainability.
The only boardroom of its kind in the events industry.
03
THE EVENTS COACH AI
Your on-demand events coach, trained on thousands of hours of my coaching sessions, trainings, podcasts and proprietary frameworks. Designed to support real-time decision-making, strategic clarity and day-to-day leadership moments, this gives you access to my thinking and coaching whenever you need it, including the option to pick up the phone and be coached by ‘me’ in real time.
trusted by leaders across the events industry
absolutely phenomenal. i couldn't recommend juliet enough.
She is one of the most connected and well respected people in the events trade and you will have the biggest cheerleader you could imagine in your corner, who will help motivate, organise and enhance your career.
Nathan Angus
MD, Wildfire Events
hiring juliet is honestly the best thing i've ever done for my career.
I’ve been working with her since early 2022, and my whole approach to work (and life!) has completely changed.
I used to work 70-80 hours a week and be in constant stress mode. Now I work part-time, became a mum, moved countries, and Juliet has supported me through every single step of it. So so much personal life and career support in how I use rhythms, delegation, energy management, handle super tough convos - literally everything my work touches, Juliet is part of.
Genuinely couldn’t recommend working with her more. Entire game-changer for my career and my life.
Courtney Jackson
Chief Of Staff, SUPERFAN
I feel like I can finally say "no" and put myself first.
I wanted to work with Juliet because I had reached a level of burnout that I hadn't felt before. I also felt like I was outgrowing all of my friends, colleagues and people I'd traditionally ask for advice. This step to a mastermind group felt natural. I love working with her, she has helped me build a career that works around my life, not the other way around. Being able to truly set boundaries in your personal AND professional life is a gift. I also had a "yes" mindset that was detrimental to my business and personal life. Juliet helped me see the difference between yes-this is right for me, or no, it is not it’s the best high level support for tough scenarios AND making time for yourself.
Carrie Davenport
Lead Event Manager, Altria & Events Industry Trailblazer
this isn’t surface-level coaching. juliet understands the pressure, the pace, and the way we normalize chaos. she can help you build a business that can actually thrive in that environment without burning you out in the process.
Before working with Juliet, I felt like I was constantly in execution mode. I was doing high-level events and getting great feedback, but behind the scenes, I didn’t feel like I had the structure or vision to actually grow. I was doing all the things, but not in a way that felt sustainable or strategic. Now, I’m clear on the value I bring, and I can confidently articulate it. I’ve raised my rates, refined my offers, and I’m having conversations with the kind of clients I used to think were above what I could offer. I’m also thinking way more strategically about the business. Including how I spend my time, where I want to grow, and what I actually want this to look like long term. That used to feel blurry, but now it feels like I’ve got a real plan and I am happy with it. The impact outside of work has honestly been the most powerful. My mental health is better. I’m sleeping more. I’m prioritizing myself in ways I never gave myself permission to before. I feel more present with my family and more energized overall because I’m no longer running myself empty bending over backwards trying to prove my worth.
Jessica Montefusco
Founder, Wicked Experience Design
the events coach
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Join thousands of ambitious event professionals and business leaders who want to lead, scale, and succeed...without burning out.
Every week, I share high-level insights, behind-the-scenes lessons, and unfiltered conversations about what it really takes to build a thriving business, a powerful brand, and a life you actually enjoy in the world of events.
join me on youtube
- 1DREAM WORK DAY IN THE LIFE | Events Coach in New York City Speaking at Skift Meetings Forum
- 2Event Experts: I’ll Teach You How to Make £100K From Your Events Expertise (20-Minute Training)
- 3Pack With Me for Vacation | How I Switch Off as a Founder, Events Coach & Mama
- 4The 7 Life Lessons That Changed Everything in My Business and Life | Coach, Mama, Events Leader
- 54-Hour, £6K Work Day During Launch Week | Day in the Life of an Events Coach
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The corner of the events industry where we talk business and balance, because ambition can exist without burnout.
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